Microsoft · AI chat share 1%
How to appear in Copilot
Microsoft's AI, embedded across Windows, Edge, and Bing. Small share, growing enterprise penetration.
90-day traffic lift or full refund — covers every engine, including Copilot.
How we optimize
The levers for Copilot.
Every engine has its own ranking signals. We tune our AEO playbook to each.
- Bing Places (Microsoft's GBP equivalent) — complete and up to date
- Bing Webmaster Tools presence
- Content that performs well on both Google and Bing (easier than it sounds)
- Schema and llms.txt as with every other engine
Ranking signals
What Copilot
actually weighs.
- Bing index coverage and depth
- Bing Places profile strength
- Shared signals with ChatGPT (Copilot shares infrastructure with OpenAI models)
- Enterprise directory presence (LinkedIn Company Page, business.microsoft.com)
Copilot FAQ
Common questions.
Is Copilot worth optimizing for at 1% share?
For B2B and professional services, yes — the audience skews enterprise. For B2C local services, it is a lower priority than ChatGPT or Google AI Overview, but we cover it as part of every engagement because the lift is cheap.
Other engines we optimize for
OpenAI · 63%
ChatGPT
The default AI assistant. The single largest answer-engine audience in 2026.
Google · 18%
Google AI Overview
The AI answer at the top of Google. Replacing the ten blue links faster than most realize.
Perplexity AI · 9%
Perplexity
Citation-first AI search. The engine most favored by research-driven buyers.
Ready?
Be the business AI
recommends by name.
Free 30-minute AI visibility audit — we score where you appear across six engines and show you the gaps before you decide anything.
90-day traffic guarantee · No long-term contract · You own everything