Why legal is AEO-friendly
Buyers of legal services research heavily — most will spend hours on background research before contacting a firm. That research increasingly happens inside Perplexity or ChatGPT where "best personal injury attorney in Dallas" returns specific firm recommendations.
What AI engines check for law firms
LegalService schema per practice area. Attorney-level E-E-A-T signals (bar admissions, awards, published articles). Google Business Profile for the firm. Legal-directory presence (Martindale, Avvo, Super Lawyers). Case-study and FAQ content for each practice area.
The content that gets cited
Practice-area explainers (what is comparative negligence, how statutes of limitation work in Texas, what to do after a car accident). FAQ depth. Short declarative answer paragraphs AI engines can quote verbatim.
Compliance considerations
Most state bars have advertising rules governing what law firms can say in marketing. All AEO content for legal clients runs through standard advertising-compliance review. We know the Texas Disciplinary Rules for marketing and work within them.